Chocolate city is the Manchester city of Rap in Nigeria. The title is in their hands and it’s been theirs for keeps. I am Just stating facts, If they continue in this form there is room for competition. I cannot sing more praises for MI Abaga, Aq and Loose Kaynon. I think Choc city has refocused their attention on the rap industry because for a moment I felt they were distracted with trying to make pop records. There is absolutely nothing wrong with making a pop record but the thing is, you can only be best at being you. Right now Choc city is being Choc city, Rap music is what they are known for.
But wait… Who the Fuck is Torna? I ask this question in a good way. He totally owns the hook of the track with this melodious Igbo vibe and gives Loose and Aq the momentum to jump on the verse. He is like the Fernandinho of this track (The unsung hero ), connecting the flow of the game with his chorus like Fernandinho connects Manchester city’s attack and defense.
Chocolate City in collaboration with 100 Crowns, Martell and Continued Ent. surprised us with an Official MARTELL CYPHER . People are still digesting the content of the cypher but many have already expressed an opinion on whether they think the cypher was dope or not. In my opinion, i think the cypher lived up to all expectations , all the featured rappers came out smoking . When you have a Legend like M.I , a veteran like Aq and Loose , and a rapidly growing brand like Blaqbonez , you really do not expect anything less.
For me , regardless of whether the rappers were dope or not i saw this from a business perspective and i think people missed the point. The point is M.I and Choc city are fighting for rappers to get paid for the features they do with brands . They are challenging other brands to ensure that whenever rappers are used for commercials , they should ensure they have a budget to cater for the rappers needs . It’s more like a campaign rather than an actual cypher or battle rap. I see it as a healthy competition between MARTELL and the other brands who supposedly do not pay acts for what they do for them . I really commend M.I and his team for their forward thinking.
I have always championed the cause that acts who get featured in projects should get royalties or compensation regardless of how small their contributions are . So long as you find a persons talent sufficient enough to be exploited , you need to pay for their services . Gone are the days where we would leverage on the fact that you are providing a platform as an excuse to cheat others. People have real needs and situations they are facing and their work of art need to pay their bills . Read more
Unfortunately , the same rappers who Choc city are opening up the market for are the same rappers that have come out to criticize the cypher for not being dope enough or off-the-top. In my Opinion , that is completely missing the point .
Fuck the industry , I pay Payola with suitcases – AQ
Some days ago i reviewed Blaqbonez Bad boy Blaq E.P and i stated how impressed i was with the entire project including featured acts like Oxlade , Alpha , Loose Kaynon , Aq e.t.c . I reached out to Oxlade and asked him to refer me to his contents ( which he did ) . Had a discussion with him briefly and encouraged him to keep at it and that he is very gifted.
A few days later i was at work and Davido’s tweet flashed through my timeline . I did not hesitate to screen shot it. The joy i felt that moment can not be explained. I barely even know Oxlade , but i was so happy that an artist i spotted just a few days ago has also been spotted by one of Africa’s biggest music brand. Davido later tweeted , saying that his favorite song at the moment is Fireboy DML ft. Oxlade – Sing . Watch the video below .
I hope this will open new doors for Fireboy DML, Oxlade , Blaqbonez , Alpha , and their entire team of creatives . Sing by Fireboy DML is a song i recommend you add to your playlist. It summaries the fact that both artist are set to blow. They sound very similar and both did a fantastic job at delivering the song . Let us keep our fingers crossed and anticipate what Davido is about to unleash with these acts .
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